The famous actor became the main character of the advertising campaign created by MAS (Music and Strategy) and DraftKings. The campaign under the slogan “Make Any Moment Golden” shows how ordinary events, such as a fishing trip or a grooming salon, can turn into something special. Recently, such promotions have become very popular and are profitable for entertainment venue owners.
What marketing tools are used in the iGaming market
According to statistics, the popularity of online casinos in the US has been actively growing for several years. There are quite a lot of reasons for this. And one of the main ones is the abundance of gambling entertainment for every taste.
But just a vast catalog of games is not enough. Effective advertising is a much more critical success factor. For example, we can cite various bonus programs found in almost every online casino. Understanding this can be done by simply analyzing statistics. For instance, www.casinosbonusca.com publishes information about bonuses and other promotions for online casinos in Canada. In the United States, the trend is similar, as these incentives effectively attract our compatriots.
Of course, various celebrities can also be used to attract attention. Actors, athletes, musicians, influencers – all these people can attract a multi-million dollar audience from among their fans.
How the song was created
DraftKings’ creative team prepared the lyrics, and MAS took on the music. The composers offered several options to find the perfect sound that would emphasize the campaign’s concept. The important point was to create a catchy motif that would be easily recognizable and associated with the brand.
Harris’ charisma as the central reference point
The main inspiration was Neil Patrick Harris himself—his charisma, energy, and style. During the creation process, the writers asked themselves, “How would Neil perform this?” This approach helped create a song that perfectly captures his unique performance style. He didn’t just perform the song; he gave it his signature style, which made it even more appealing to the audience.
One of the most difficult tasks was adapting the song for different versions of the video. If the first version took a month, the rest had to be finalized quickly. Each version required new melodies and vocal solutions. We also had to adjust to the dynamics of the video so that the music harmonized with what was happening on the screen.
A perfect match for Harris’s voice
MAS took into account Harris’s voice range—baritone—and chose a comfortable tonality. An interesting fact is that the composer’s demo recording turned out to be so similar to the actor’s performance that it gave additional authenticity to the whole project. This nuance helped Harris master the material more quickly and get into the role.
MAS executive producer Joey Reyes shared his impressions: “Our collaboration with DraftKings went perfectly. Neil proved to be a true professional on set. He was just given freedom, and he created magic!”
There was an easy and relaxed atmosphere on set, which allowed for a natural performance. Harris transformed into the character easily and improvised effortlessly, adding new notes to his performance. The team was pleased with the result, and the final video was bright, memorable, and genuinely musical.